Estimator
What could an event like this drive?
Set the size of the room and your average deal size. The numbers below are an illustration built on standard B2B event planning ratios, not a promise about your event.
How many people do you want in the room?
50 people
Average deal size
In pounds, per closed deal.
To fill a room of 50, invite about 333 of the right people.
8
qualified conversations
£80,000
pipeline created
£16,000
weighted at a 20% win rate
This is an estimate, not a forecast. It assumes about a 15% RSVP rate from a well targeted invite list, that about 15% of the people in the room become a qualified conversation, and a 20% win rate on the pipeline those conversations create. Your numbers will differ by market, seniority and how good the list is. Mingloft does not promise any of these outcomes. It is a way to sanity check the shape of an event before you run it.
How we get these numbers
Invites come from a 15% RSVP rate, which is a realistic planning figure for a well targeted list rather than a cold blast. Qualified conversations assume about 15% of the room becomes a real conversation. Pipeline is those conversations at your deal size, and the weighted figure applies a 20% win rate. Change any of those and your answer changes, which is the point of showing them.
