Comparison

An honest look at how Mingloft compares.

Everything said about Mingloft here is checked against what the product does today. Details about the other platforms come from their own public pages and change often, so check theirs before you decide.

Mingloft against the tools you already know.

01

Eventbrite

Eventbrite sells tickets, and it does that well, with a marketplace that brings its own traffic. What it does not do is the work around the event. There is no task management, no budget tracking and no vendor sourcing, so all of that stays in your spreadsheets.

01

Eventbrite

Eventbrite sells tickets, and it does that well, with a marketplace that brings its own traffic. What it does not do is the work around the event. There is no task management, no budget tracking and no vendor sourcing, so all of that stays in your spreadsheets.

02

Luma

Luma makes a genuinely lovely event page in minutes and is strong on community and social discovery. It is deliberately light on event management: no tasks, no budgets, no sourcing, and no AI copilot running alongside you.

02

Luma

Luma makes a genuinely lovely event page in minutes and is strong on community and social discovery. It is deliberately light on event management: no tasks, no budgets, no sourcing, and no AI copilot running alongside you.

03

Swoogo

Swoogo is a serious enterprise registration and reporting platform, priced and sold for large in-house teams. There is no AI copilot, and no trial to judge it on before you talk to sales.

03

Swoogo

Swoogo is a serious enterprise registration and reporting platform, priced and sold for large in-house teams. There is no AI copilot, and no trial to judge it on before you talk to sales.

Mingloft vs Eventbrite

Ticketing is the easy part.

Eventbrite

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A public marketplace that brings its own ticket buyers

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A mobile app for check-in on the door

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A brand your attendees already recognise

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A free plan for free events

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Years of ticketing edge cases already solved at scale

VS

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An AI copilot that plans the event and runs the admin with you

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Tasks, budgets and vendor sourcing in the same place as the tickets

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0% platform fee on every paid plan, so the ticket money stays yours

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Verified people to invite, found for you, not just a page and a hope

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Your own AI assistant can drive it through the MCP connector

Mingloft vs Luma

A beautiful page is not a plan.

Luma

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A genuinely lovely event page with very little setup

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Strong social discovery and a community that follows hosts

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Simpler to learn if all you need is a page and a guest list

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A free plan for small, casual events

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Lower fees if ticketing is the only thing you use

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Full event management behind the page: tasks, budgets, sourcing

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Aria plans the event and drafts the outreach alongside you

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Roles and permissions for a real team, not just co-hosts

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Reporting on what the event drove, ready for the QBR

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Built for field marketing and agencies, not casual community events

Mingloft vs Swoogo

Enterprise depth without the enterprise quote.

Swoogo

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Mature enterprise features such as SSO and advanced reporting

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Established CRM integrations for large in-house teams

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On-site technology, including badge printing

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Dedicated account management as standard

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A long track record with very large, complex conferences

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£49 a month to start, rather than a quote and a sales call

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A 14-day trial on every plan, so you can judge it before committing

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An AI copilot with 33 actions, built in rather than bolted on

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Set up in an afternoon, not an implementation project

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Your own AI assistant can drive it through the MCP connector

What the comparison comes down to.

0%

Platform fee on every paid plan. Guests pay a 4% booking fee on paid tickets

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Tools your own AI assistant can call, through the Mingloft MCP connector

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Day trial on every plan. A card is required and is not charged until it ends